June 7, 2014

Detecting Bad Links And Removing Them

Filed under: Uncategorized — Tags: , , — admin @ 6:14 am

lbstSome links are the ones you have created for your website and you know where they are and what they do but many backlinks get placed on your website that you have no need of. Link detoxing is exceptionally important for several reasons including keeping your website active and penalty free. Bad links can be a big setback and should not be taken lightly. You should consider if the link relates to your website, if it lands on a non-spam page or it provides value to your customers to determine if your link is bad. During evaluation of a link, three things are considered; relevance, quality and its actual value.

Bad links should be easy to spot in your link profile due to their titles and web addresses though others can hide their toxicity from the plain view hence requiring a thorough check. This can be done manually for small websites that have only a handful of backlinks or by use of a program for a website with many links. Bad/toxic links should be deleted immediately, while the suspicious ones should be worked on, as finding them does not mean they are bad. Go through all the suspicious links if you want the best performance for your website.

Get More Re-Tweets

There are many websites that sell re-tweets and they hire people to re-tweet your posts in Twitter. There are many reasons why people want to get many re-tweets but we assure you it is not because they can earn anything from it. There are also many websites that offer services that will give them numerous re-tweets but they are expensive to begin with. This is one reason why some internet marketers do not get that much sales, because of their pricing. Another thing is a very low quality of service.

How will you know that your internet marketer or online marketing company is good when it comes to quality service? You can’t just simply trust any website to take care of your tweets and statuses. Get a company that will help you get all the attention that you deserve at a really low price. There are not a lot of trust-worthy websites nowadays that can handle your internet marketing, particularly if your company is in San Diego, CA.That is why if you want a good company that will provide you with well rounded Internet marketing exposure, hire only the best expert. It will work, believe me.

Forums Will All Lead You To The Best Marketers

If you search the internet for the best internet marketer or online marketer to help you with what you have, then simply look for any San Diego internet marketing company. What is so special about it? The proper use of a renowned San Diego internet marketing company makes sure everyone hears the word about your website. They make sure they sprinkle some nice description about your website to make people very curious and more interested to view your website. If you are selling items in the internet, they will make sure to have you featured in every article that will be published and they make sure to send the word to the audiences about your website. Aside from publicizing to the audiences, they also have people that can give you the likes and tweets that you want to have for a very low price.

Unlike any other marketing companies that you can find on the web, they have everything that you can ask for. You can also ask them to boost the exposure of your website by simply giving them your details as payment.

March 6, 2014

Remaking Your Office The Right Way

Filed under: Work — Tags: , — admin @ 6:58 pm

Get comfortable with Cachet, whose unique “balanced action rocker” mechanism creates the soothing sensation of being seated in an old-fashioned rocking chair. Designed by Peter Jon Pearce for Steelcase, the durable, lightweight chair offers comfort and ergonomic benefits to multiple users of varying sizes, without awkward and time-consuming mechanical adjustments–its back and seat pan respond automatically to any user’s weight and proportions, while hinged legs and a front pivot-point make possible the chair’s signature rocking action. Cachet measures 34 1/4″ H X 23″ W X 20 1/2″ D. Its frame is high-gloss-finished, glass-filled nylon with a polypropylene seat. Available as a 4-leg stacking chair (stacks 25 high) with optional flip-up arms or with a 5-star support on casters. Ideal for office task seating, meeting areas, classrooms, waiting rooms, or cafes.

valenciIn 1999, British designer Ross Lovegrove and Bernhardt Design introduced the One chair. This season they join forces again with Go, a sculptural chair that looks like the result of a lucky collaboration between Eero Saarinen and Spiderman. Made of magnesium, which is lighter than aluminum, Go weighs a mere 15 pounds. It comes in white or gray polycarbonate with a seat available in leather, wood, or COM. Go measures 30 1/4″ H X 22 5/8″ W X 26″ D X 17″ SH. Also available is a matching cafe-style table in white or silver. Ideal for residential, hospitality, and office applications.

If you think X99 sounds more like an Indy 500 entry than a new chair, you won’t be surprised that this seating collection looks very racy. Created by Germany’s ITO Design Group in collaboration with Haworth, X99 includes a mid-back task chair, high-back executive chair, guest chair, and seminar seating chair. The executive chair (shown, 38″-43″ H x 26″ W x 25 1/4″ D with a seat height of 16″-21″) and task chair feature a German-engineered three-point pivot mechanism for ergonomic positioning; an automatic free-floating forward tilt; a single-position backstop; and height and tension adjustments. The seat and back are of a soft, translucent chenille polyfilament-blend mesh; fabric and leather upholstery are also available. All metal components, including the five-point caster-mounted base, are aluminum, available in black, silver, or chrome finish. Adjustable arm rests and depth-adjustable lumbar support are optional.

The clearly gorgeous Raster bookshelf by designer Jorge Pensi is made of translucent metacrylate uprights and sliding panels on extruded aluminum tracks, with black or white lacquered wood shelves. It can be used as a shelving unit, container system, or elegant room partition. Raster is offered in two sizes, 70 9/10″ H X 54 3/10″ W X 15 3/4″ D or 70 9/10″ H X 89 3/4 X 15 3/4″ D, with, respectively, 12 or 20 nearly square module/shelves.

Waldmann n Lighting presents the sleek, flexible ValenciaTask Light, a glare-free lamp with a parabolic louverthat spreads light evenly. The head, made ofscratch-resistant precolored ABS plastic tilts 180 degrees, and the fully articulated arm, made oftubular powder-coated aluminum, comes in three styles: single (shown), twin vertical, and twin horizontal. The fixtures are available in standard matte black and light gray orcustom colors. A variety of mountingsystems are offered, including panel and wail brackets, and table bases and clamps. The fixture uses two 9-watt compact fluorescent bulbs (which produce the same output as a 75-watt incandescent bulb but use 77% less energy). Green design becomes a moving experience with Barry Roode’s Round Trip Ticket Collection forDeepa. The 100% recyclable upholstery fabrics are made ofTerratex, a blend ofpost-industrial waste and solution-dyed polyester. The collection features 3 patterns: Windward (shown, top), a pattern reminiscentof boats and waves, is a pleated jacquard available in colorways, 51 1/4″ W with a 12 H x 21 6/10″ v repeat; You Are Here (shown, bottom), a non-directional jacquard damask inspired by city maps, comes in 6 colorways, 54″ w with a 17 3/8″ H x 10 3/4″ v repeat; and Next Stop, designed to evoke a speeding locomotive, is a textu red fabric of boucle yarn with accents in primary colors, available in 6 colorways, 54″W with a 17 3/4″ H x 13″ v repeat.

Blu Dot keeps the office together with Paperclip Home Office Equipment, a 4-piece series that includes Paperclip Desk and CPU Stand. The desk, 29 1/2″ H x 29 1/2″ W X 58 1/2″ L, features a chromeplated bent wire frame with 3/4″-thick birch finn ply top and 1/2″-thick keyboard slide and monitor stand, both of maple finn ply. The CPU unit, a chromeplated bent wire frame supporting 3/4″ birch finn ply shelf, measures 5 1/2″ H x 10 1/2″ w x 24″ L.

A millennial hipster version of that nature-mural wallpaper from the ’7os? Designers including Jhane Barnes, Eric Ludlam, Joyce Mast, Dorothy Simpson Krause, and Karin Schminke have contributed designs to Herman Miller’s new Design on Textile (DOT) Collection, featuring original images digitally printed on 100% polyester Resolve boundary screens, rolling screens, flags, and canopies. One of 10 patterns commissioned for DOT, Barnes’s Dune series (shown, above) was inspired by trips to desert regions and is available in 14 variations. Standard Resolve boundary screens, used most often for the series, are available 36″, 48″, and 6o” w; all DOT fabrics, inks, and hardware are 100% recyclable and environmentally safe.

Forget about watching the wallpaper peel. The Late Night TV carpet collection from David Oakey Designs for Prince Street will keep you up for hours. Made of DuPont Lumena with a Protekt nylon soil stain protection, the 19 7/10″ x 39 2/5″ carpet tiles feature subtle, complex variations of hue and shade in 12 colorways, including Double Espresso, Extra Innings, Cramming, Snoring, Broken AC, Stressed Out, Bad Dreams, Loud Neighbors, Barking Dog, Insomnia, The Recount, and Heartburn (shown). Perfect for edgy corporate interiors and clients who work the late shift.

At this year’s Hospitality Design Show, ARC-COM Fabrics introduced 3 new upholstery fabrics designed especially for traditional and transitional settings in hospitality and corporate projects. Wall Street, an elegant reversible pinstripe in 100% worsted wool, is available in 16 colorways (shown, bottom right, in beige). Botany 101 is an impressionistic pattern of leaves and ferns woven from a blend of 75% rayon, 25% polyester with an acrylic/Teflon backing. It’s available in 13 colorways (shown, top right, in persimmon) with a 9 1/4″H x 9 1/4″V repeat. Cyclone, a 75 % rayon/25% polyester blend with a textural pattern of organic pinwheels, is available in 11 colorways (shown, bottom left, in watermelon) with a 9 1/4″H x 9 1/4″V repeat. All fabrics come 54″W.

Get out-with All Tayar’s Rasamny Bench, part of his new Rasamny indoor/outdoor collection from ICF. The bench measures 17 1/2″H x 44 3/10″wxl7 4/5″D and features a natural anodized aluminum seat mounted with stainless steel screws onto an unfinished cultivated teak frame. Matching chairs are also available, making the collection ideal for outdoor cafe seating, cruise ships, and the lawns of summer homes.

Turn things around with Mark Pollack’s new Coloratura Collection of reversible textiles, featuring Beat, a ’50s-inspired pattern of irregular rectangles on a 73% viscose/27% polyester blend, 54″ w fabric with a 6 3/4″Vx10″H repeat. Beat is available in 6 colorways (shown, in bamboo/artichoke).

Tuva Looms goes deep into an exploration pile dimension and contrast with Grooveline, by designers Suzanne Tick and Terry Mowers. The 12′w carpet, made of Dupont Antron Legacy nylon with jute backing, is available in 4 stone inspired colors.

Michael Heltzer’s new KuBis Panel System will delight organization freaks and the organizationally challenged alike. Gridded panels of etched, magnetic stainless steel and aluminum support matching components–shelves and ledges, cork and chalk boards, rows of pipettes used as pen and paper clip containers or bud vases, hanging file containers, mirrors, picture frames, votive candleholders–on metal hooks. Available in 4 standard sizes, with sky’s-the-limit custom options, these panels are sold by the square inch and can be used freestanding on feet or casters, or mounted to walls. Perfect for residential work and many commercial applications, including office (think workstation/space dividers), hospitality, and retail.

Carpet designer Reesie Duncan offers afresh take on basic design principles with Retrospect, a new line of 100% Solutia Ultron VIP fiber floor coverings for Shaw. The line includes Function, a small-scale multilevel pattern cut-loop carpet in 20 colors with a small-tip-sheared tweed texture in a 2/5″ H x 3/5″ V repeat; Form, a medium-scale multilevel pattern cut-loop carpet in 14 colors, featuring a simple grid pattern of tip-sheared squares with a 4 4/5″ H X 4 3/4″ V repeat; and Mode (shown in the colorway called energetic), a large-scale multilevel pattern-loop carpet in 8 colorways featuring a pattern of squares and horizontal bands with a 18″V x 10″ H repeat. Suitable for corporate offices, Retrospect comes in 12′W rolls.

For offices short on space and long on mobility, Versteel offers David Gutgsell’s Tim Tables. Tim tilts, folds, nests, and has 5″ of instant height adjustment. Its tubular steel frame, mounted on wheels, comes in 25 powder-coat colors and chrome. The top can be finished in laminate with PVC edging or in laminate with wood finish in choice of maple, oak, walnut, or cherry. Tim comes in 14 sizes, ranging from 42″-72″L and 26″-34″H, with depths of 24″ or 30″. Transfer cart and leash also available.

Designer Dorothy Cosonas does a double take on simple geometry with 2 new textile designs for Unika Vaev. Look Twice and Wink Again are large scale variations on designs released last year. The sturdy, 54″W upholstery fabrics blend 40% nylon, 28% wool, 14% polyester, 10% rayon, and 8% cotton. Both are available in 12 colorways. Look Twice (shown, top, in denim) has a 27″H x 24″V repeat; Wink Again (shown, bottom, in nickel) has a 27″H x 26″V repeat.

Sharp curves are ahead with S550, a shapely new line from Thonet by German designers Markus Jehs and Juergen Laub. The S550 lounge (shown) features a delicately molded laminated plywood shell, with a beech veneer in natural, lacquered, or stained finish, on a matte steel frame. The lounge, which measures 26″H x 30″W x 30 3/4″L with a seat height of 15 2/5″, is available with a headrest; the piece comes upholstered in Unika Vaev or COM fabrics. The collection also includes an ottoman, coffee table, and side chair.

February 6, 2014

Design Processes Go Beyond Work

Filed under: Uncategorized — Tags: , — admin @ 6:43 pm

In the days when the “reengineering” trend was sweeping through the business world and high-paid management consultants were advising their corporate clients on how to change their work processes, harness technology, and promote greater employee productivity to bring products to market more quickly and efficiently, there also came the gradual realization that none of this could be accomplished without a measurable impact on the work environment. This was good news for architects and interior designers capable of communicating to their clients–who were suddenly more eager to listen–the true value of corporate interior design. Beyond an organization’s image as manifested through fetching forms and materials, a strategic workplace design can be as valuable an asset and as powerful a business tool as an all-star staff.

In the mid-1990s this notion of space as an asset gave rise to “alternative officing,” a wildly popular trend that sought to tailor physical space to employee function, and encompassed every idea from 100 percent open office space in a shared business environment to the “virtual office,” where employees have no physical connection to any established workplace, but do maintain a strong technological one. As business organizations of all types quickly jumped on this bandwagon as a means to counter the rising cost of commercial office space, architects and interior designers who had given these issues some serious thought were there to remind their clients that the most effective workplace in an evolving business world has less to do with trends and buzzwords than an appropriate mix of work spaces to support an organization’s underlying work processes and business goals. And unlike many of their counterparts in the management consultant world, architects and interior designers could actually deliver the solution s they were recommending!

We have now entered a period when “alternative officing” is no longer a cutting-edge concept, but rather a practical reality, and designers may spend less time than in the past convincing their clients that space design needs to be part of any organization’s strategic business plan. Nevertheless, the design of the modern work environment incorporates so many complex issues–including the balance between individual and group space, or private office and open plan space; the effective integration of rapidly changing technology; increased employee productivity and interaction; employee attraction and retention, flexibility to accommodate growth, downsizing, reorganization…to name just a few. To say that these matters are routinely confronted by designers as part of a normal day’s work has never been more true.

The evolution of the workplace has no doubt thrust the corporate designer squarely into the role of consultant, placing as much if not more of an emphasis on the ability to strategize an intended business outcome as sheer design talent. Yet in many cases design services are still assigned a lesser value than other types of consultant services. I recently spoke with the principal of a major design firm who pointed out that one of his colleagues was able to increase his fee significantly by changing the title following his name to “Consultant.” Indeed, many firms large and small have either established workplace consulting specialties within or in addition to their design practices, or repositioned themselves to reflect their broad scope of expertise in corporate design.

But no matter how they package themselves, designers of the types of progressive and innovative corporate environments that Shelterholic has chosen to publish here are but a few among the many who should be duly recognized and compensated for the tremendous value they provide to their business clients, by positively impacting everything from corporate image to the bottom line. It really doesn’t matter what they call themselves, if the capabilities are there. These are consultants who also happen to know a thing or two about style.

September 18, 2012

Various Authors Compare Earth Days on The 25th Anniversary

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On April 22, 1970, leaders addressed millions of people across the country as they celebrated the nation’s first Earth Day. “We are building a movement, a movement with a broad base, a movement which transcends traditional political boundaries… Earth Day is the beginning,” Denis Hayes, Environmental Action’s first director, told the crowd gathered at the Washington Monument. And Earth Day was the beginning – both for the environmental movement as we know it today and for Environmental Action, which was organized by the founders of Earth Day.

Here, speakers from the first Earth Day reminisce, assess today’s environmental issues and look toward the future.

Gaylord Nelson

Back in the early 1960s, when Gaylord Nelson was a freshman Democrat senator from Wisconsin, he says he could count the environmentalists in the Senate on one hand. But within a few years, the Cuyahoga River caught fire, beaches were closed because of pollution and “you could see industrial cities like Pittsburgh from miles away, they looked like they had a yellowish atomic cloud surrounding them, the air was so bad.” By 1969, Nelson decided to launch a nationwide teach-in modeled after those held on the Vietnam War. When word of what soon would be known as Earth Day got out, it became front-page news across the country. On April 22, Congress adjourned, something unprecedented except for official holidays, and members went to speak in their home districts. Since that first Earth Day, Nelson has spoken at dozens of colleges across the country to commemorate Earth Day. After leaving Congress in 1980, he joined the Wilderness Society as its counselor. He is chairman of Earth Day XXV. In 1970, he spoke at a number of colleges, including the University of Wisconsin.


Earth Day is dramatic evidence of a broad new American concern that cuts across generations and ideologies. At last count, programs are planned at 2,000 colleges, 10,000 schools and additional thousands of communities involving young and old, liberal and conservative.

The fact that so many Americans can agree on a problem could be the best news in decades. Earth Day may be symbolic of new national perspectives on the still pressing problems of the last decade…

Our goal is an environment of decency, quality and mutual respect for all other human creatures and for all other living creatures. An environment without ugliness, without ghettos, without discrimination, without hunger, without poverty, without war.


Earth Day achieved what I had hoped for. The objective was to get a nationwide demonstration of concern for the environment so large that it would shake the political establishment out of its lethargy and finally force this issue permanently into the political arena. It was a gamble, but it worked. An estimated 20 million people participated in demonstrations all across the country.

We are talking about a time when I got 60 or 70 phone calls from members of Congress asking for copies of my environmental speeches. They had never given one; they didn’t know what to say. Well, today everyone in Congress is an environmentalist – or at least they say they are. They think it’s a politically helpful thing to say, because 80 percent of Americans claim they’re environmentalists.

But you think back to 1970 when there weren’t any real environmental magazines, just hunting and fishing ones. There was only one environmental institute at a university, and now there are environmental departments at all the schools. There was not a single law school with environmental law courses. No grade schools taught environmental education. Today we’ve got environmental education to beat the band; in Wisconsin, for example, teachers need to take environmental courses just to get their teaching certificates.

So we’ve seen a change in the understanding and whole culture of the country since 1970. Some people look at Congress today and see a regression. There are senators who are saying, “I’m an environmentalist, but I’m not a crazy environmentalist. You’ve got to have clean air, but… You’ve got to have clean water, but…” All that stuff is just episodic. The public still wants environmental protection. The whole country has moved dramatically in 25 years, and there’s a huge public voice now.

Charles A. Hayes

A union official from the 1940s until he was elected to Congress in 1983, Charles A. Hayes has long spoken out for the rights of workers and people of color communities. In 1970, he was vice president of the Amalgamated Meatcutters and Butcher Workmen of North America, which later merged with the United Food and Commercial Workers Union. As a member of the House of Representatives, in which he represented Chicago’s South Side for four terms, he was author of successful legislation aimed at preventing high school drop outs and consistently voted for worker protection and affirmative action measures. At the first Earth Day, he spoke at the Civic Center Plaza in Chicago.


Working people, black people and poor people have known about pollution long before it became so fashionable to talk about it. The steelworkers have been living under the belching smokestacks of the steel mills for the past 50 years or more. The packinghouse workers have been breathing in the stench of rendering plants both at home and at work since the turn of the century. The workers in the grain mills have been developing lung ailments for many decades from the fine dust in the air, both inside and outside the plant walls…

A better environment for us all will not come easy. What we have to recognize is that there are deeply rooted economic interests that will oppose us tooth and nail, but whose public relations departments will continue to issue fine statements about how dedicated they are to the search for a better environment. Nor will a better environment come from community anti-litter drives, desirable as these may be. The environment in which hundreds of thousands of families exist in inner cities across the country includes the rats that attack their children, the lead in the peeling paints that poison their babies, the decrepit housing conditions, the inadequate nutrition and the lack of green space.

We are told by Senator McGovern’s study of the hunger problems that 15 million people in America cannot afford an adequate daily diet. it is small comfort to breathe clean air while you slowly starve to death.

The black people and the poor of this country can understand and join in the fight for a better environment, so long as that fight recognizes the need for joint action on all the basic evils of our environment.


There has been quite a bit of change between 1970 and 1995. The steel mills of Chicago are almost gone. The packinghouse workers no longer exist. There is far less pollution running into our rivers and lakes. I think Earth Day brought about a change for the better.

At the same time, though, unemployment has risen to particularly gruesome levels among African Americans. I’m not saying my being in Congress solved any great society problems, but I was always an advocate for education and training programs to prepare people for jobs that are available. As a member of the Education and Labor Committee, I traveled throughout the country to see what Congress could do to improve quality of life, particularly in urban areas.

After I graduated from high school in the 1930s, I went to work for the Civilian Conservation Corps planting trees to stop erosion. It was a program that protected our rivers and environment and at the same time created jobs. I think something like that could be helpful now in rebuilding our deteriorating infrastructure.

I grew up in a family of 12 kids. We were very poor, and I’ll never forget my roots. I think we have responsibility to do something about poverty and to make life better for people instead of worse instead of sitting back and watching the rich grow richer.

Eugene P. Odum

Eugene P. Odum, widely acknowledged as the father of modern ecology, has been a professor of biology and ecology at the University of Georgia since 1940, where he founded the university’s Institute of Ecology. Author of numerous textbooks on ecology, Odum has also won awards for his pioneering work in ecology and conservation, including the Theodore Roosevelt Distinguished Service Medal and the Tyler Ecology Award, recognized as the most prestigious environmental prize in the world. In 1970, he spoke at the University of Georgia.


It is important to realize that the optimum population density for a highly technical and affluent society is very much lower than for a subsistence society because the individual’s use of resources and his production of wastes is so much great- er. Thus, the U.S. is now in as much danger of overpopulation at its level of living as is India at its level of living standards. We cannot just sit back and let the food supply determine how many people the Earth can support, because it will support more “warm bodies” than quality human beings.

To maintain an American diet and an American style of life, each person may need as man as five acres. Only a very small part of this five acres is needed to supply food, clothing and shelter, if we would be satisfied merely with getting enough calories, having one suit per year and living in a one-room apartment. But to support us in the good life to which we are accustomed, a lot of space is needed to take care of resource demands, domestic animals and recreation and to cope with air, water, noise and other pollution.


I think when astronauts first took pictures from the moon, we realized what a small, remote planet we’re living on. At the first Earth Day, people were at last becoming aware of population pressure. But the enthusiasms of the young people weren’t sustained. The environment went on the political backburner as short-term economics and the Cold War became chief issues.

In 1990, I gave another Earth Day speech in which I predicted the environment would come back to stay on the forefront for three reasons. There were the increasingly global threats to environmental quality, recognized in both rich and poor countries; the super powers were turning from confrontation to cooperation; and economic development and environmental protection were beginning to be recognized as interdependent rather than separate issues. Well, now I’m pessimistic again. We’ve got a Congress that’s saying, “Do away with all regulations. Let the rich get richer.” I concur with ecological economist Herman Dailey’s answer when he was asked “Are you optimistic about the future?” He responded, “No, but I’m hopeful.”

It’s pretty crucial to see what will come out of all this turmoil. I think the nation is going through the growing pains from adolescence to maturity. Everybody is scared. People don’t understand this transition from a time when there seemed to be endless opportunity for development to a more conservation-focused period. The question is, when do we stop getting bigger and get better?

September 15, 2012

The Elastomer Group Project And Its Benefits

Filed under: Uncategorized — Tags: , — admin @ 6:11 pm

The first phase of the Elastomer Group project involved collecting rubber at the dismantling stage. Parts were mostly hoses and weather stripping (no tires were used). When they got it all together, the members’ first thought, says Pett, was: “What in the world can we do with this stuff?”

They ground it up and then mixed it with 75 percent virgin material. Studies showed that such a mixture regained more than 90 percent of the properties of the virgin material.

The second phase was more challenging: collecting rubber after the vehicle goes to an automotive shredder, For years, the rule was: Once a vehicle had been shredded and the profitable materials, such as metals, were removed, what was left was shredder residue – plastics, mixed rubber, glass and some fluids (about 25 percent of what the shredder received) – and all of it was landfill fodder.

Rubber makes up about 11 percent of shredder residue. There was no market.

“The perception is that recycled rubber is nothing more than a filler,” says Robert Coffey, director of product development and specialty products for Hugo Neu Schnitzer East, a large automotive shredder based in Jersey City, N.J., and an Elastomer Group project partner. “But it ain’t necessarily so. We were trying to debunk a myth.”

Part of the challenge was getting the rubbers – used and virgin – to mix well together. Project partners Goldsmith and Eggleton Inc. of Wadsworth, Ohio, and Custom Cryogenic Grinding Corp. of Simcoe, Ontario, fixed that by coating the rubbers with agents that allowed them to interact.


Pett presented the results of the second study to the American Chemical Society’s Rubber Division last fall. The rubber retained 90 to 95 percent of its virgin tensile strength, and it had superior heat aging properties to virgin material. Pert says the new material could be used for much of the rubber’s virgin applications, such as hosing, tubing or weather-stripping.

Pett says use of postconsumer rubber potentially could keep more than 75 percent of waste rubber out of landfills. “Nobody’s proven that,” he says, “but once you get the rubber, you should be able to use it all.”

Improved collection is the next challenge. Developing a better method of separating the shredder residue to get “more refined streams” of each material, says Pett, will promote high-volume applications.

Pett says the type of rubber the Elastomer Group project created could be used on vehicles within five years, although that depends on commercial relationships now being developed. “It will only work if it makes economic sense,” he says.

At least two companies have developed prototypes using the material. AKRO Corp. of Canton, Ohio, used 15 percent of the recycled rubber to create a floor-mat backing. And Custom Cryogenic, using 25 percent of the recycled rubber, created a compound that meets specifications for molded automotive body plugs.

“I’m encouraged,” says John O’Neill, vice president of corporate development for Custom Cryogenic. He says his company is actively working with a Ford supplier on the project.

Meanwhile, the Elastomer Group is devising a generic projected price list. “Are the prices even in the ballpark?” Pett asks. “We think they would be. based on what we’ve been able to see, it would be a cost savings.”


Not a starry-eyed idealist about being “green,” Pett has a more practical orientation.

“The original motivation,” he says, “was because of my interest in elastomers. It was very clear that (recycling) was going to be a very important issue, for Ford Motor Co. and for the world. It’s simply very foolish for us to throw away valuable resources.

“So in that sense I’m probably not coming from the viewpoint of an almost theological advocate of it. No, I’m coming from the viewpoint that it makes both technological and commercial sense.”

One of Pett’s prime objectives now is education. He sees his many activities as avenues to educate not only component and materials suppliers but Ford engineers as well.

“We have to educate along this whole chain,” he says. “Perhaps seven years ago, our engineers were specifying virgin only.” Now, using postconsumer-recycled materials, “it’s becoming the way of business, and that’s good.”

September 13, 2012

Earth Day Is Always A Joy

Filed under: Uncategorized — Tags: , , — admin @ 6:02 pm

Just before leaving La Guardia Airport, I had a brief exchange with our conference keynoter, former Brooklyn Congresswoman Bella Abzug (now co-chair of the Women’s Environmental and Development Organization). Welcome to the culture wars. Mrs. Abzug, wearing one of her signature floppy hats, let me know, as soon as I introduced myself, that she was not happy with Vatican diplomacy regarding next September’s U.N. Conference on Women in Beijing. In her speech later that evening, she repeatedly arraigned a certain minuscule, unnamed state, “with neither women nor children,” for blocking progress by reneging on the principles it had already agreed to at last fall’s U.N. Cairo Conference on Population and Development (Am., 8/27/94 and 10/l/94). The sarcastic reference to a childless Vatican drew big guffaws–and warned me that a clerical collar might be as welcome in this crowd as a furrier in mink.

Not one to pass up an opportunity for martyrdom, I wore my clerical collar the next morning–to an address by Barry Commoner, director of the Center for the Biology of Natural Systems at Queens College in New York City. Mr. Commoner took time out from his main theme–the necessity of breaking the link between production and pollution–to flail the Republican effort to bury environmental protection beneath a tangle of cost-benefit red tape. He also had harsh words for the “supposed scholarship” of Gregg Easterbrook’s new book, A Moment on the Earth, which alleges that environmentalists hide their own great success (the air is cleaner, water purer, etc.) lest good news dampen fund-raising efforts. The book, it was claimed, simply gives comfort to enemies like Speaker Gingrich.

Mr. Commoner is by no means an environmental doomsayer. He simply does not buy the way politicians–and many environmentalists, too–typically play off economic growth against environmental protection. The collision course metaphor, he claimed, is specious. The problem lies in what he called the “control strategy” the nation has adopted, for instance, to deal with the carbon dioxide emissions that trigger global warming. More and better catalytic converters on auto engines are not the answer; they have stabilized [CO.sub.2] emissions but have not come near the 90 percent reduction the Clean Air Act calls for. What we need–and have the technology for–is a “preventive strategy” that encourages production that does not pollute in the first place. (That’s what we did with unleaded gasoline or by stopping the production of DDT and phosphate detergents.) In a similar way, Mr. Commoner claimed, Government “industrial policy” (yes, he used that forbidden term) ought to promote organic farming and the development of electric motors. Detroit would leap at the chance, he suggested, if the Government created an instant market (and brought down the price) by ordering fleets of nonpolluting vehicles using (solar) photovoltaic batteries.

LESTER R. BROWN’S latest State of the World report offers a complementary suggestion: Instead of subsidizing virgin materials extraction as we do now (the obsolete General Mining Act of 1872 gives miners the right, to mineral-bearing public lands for $5 an acre or less and does not require reclamation or royalties on production), the idea is to align market forces for a more parsimonious use and recycling of materials like glass, tin and wood. Such capitalist solutions met with little but skepticism from many activists in the audience.

My panel–on the relation of population issues to the environment–followed next. While the panelists took it for granted that high birth rates were a factor in environmental damage, particularly in developing nations, some felt, as the Vatican does, that industrial waste and overconsumption in developed nations pose the greater threat. No one was about to “blame the victim” or defend the numbers-driven, often coercive birth control policies of the recent past. The international community has now reached consensus that the key to solving the population-environmental crisis lies in eradicating poverty (the first item on the 1992 Earth Summit’s Agenda 21) and improving the status of women worldwide. As a Catholic, I said, I could only be grateful that at least on paper the United Nations is now advocating a “people-centered” approach that recognizes that family planning programs are only effective (and moral) when placed within the larger context of primary health care, education and social justice. That did not get me off the hook, of course. Mrs. Abzug’s remarks about Vatican obstructionism still rang in many ears.

ONE QUESTIONER from the audience (who identified herself as “raised Catholic”) asked me why the church denied her the right to control her own body. (And when, dear lady, did you stop beating your husband?) In private, I suspect, my questioner and I could probably have agreed that abortion is a tragic “choice” that most women are driven to out of desperation. Third-world women are driven to it because they don’t have social and economic choices; and many first-world women find themselves in a similar bind–abandoned by lovers, without adequate income, child-care services or social support. Without ever crediting each other, I am sure many pro-lifers and pro-choicers often work toward a common objective: to give girls and women the kind of social support that is required for a real choice. (I had neither the time nor the wit to give this speech at the conference, but wish I had.)

Saturday afternoon the conference moved on to the question of the Government’s role in assuring a healthy environment. We heard a stirring address from Lois Gibbs, the housewife from Niagara Falls, N.Y, who first alerted the nation to the Love Canal disaster (and is now executive director of the Citizens’ Clearinghouse for Hazardous Wastes). The message: Corporations don’t much care about public health (the “social costs” of producing toxic chemicals are “externalized,” that is, end up on your tax bill); and state officials and the Environmental Protection Agency, both accused of being in cahoots with industry, aren’t much better. Winona LaDuke, environmental program director for the Seventh Generation Fund, would echo this indictment in her major speech the following day. (Where were the C.E.O.’s of Dow Chemical, Chevron, Dupont and Volkswagen–all of whom had endorsed the Rio Earth Summit in 1992–when we needed them to respond?)

Mrs. Gibbs, who pursues a mischievous, Saul Alinsky-style of community organizing (e.g., having Love Canal complainants move into City Hall with their sleeping bags), provided a fitting introduction to the panels that followed, which increasingly consisted of populist, environmental justice activists like Luis Sepulveda of West Dallas’s Coalition for Environmental Justice (annual budget $1,300) and Vernice Miller, co-founder of West Harlem Environmental Action. The Hispanics and African Americans immediately understood the eloquent Native Americans–people like Thomas Goldtooth of the Indigenous Environmental Network and the Canadian Cree poet Margaret Sam-Cromarty–when they complained of toxic and nuclear dumping on Indian lands. The racial issue surfaced here, as the activists pointed to the coincidence that industrial and urban waste ends up, with disproportionate frequency, in African-American neighborhoods and on Indian reservations. Feelings ran strong, and on one of the panels an official from the E.P.A.’s Boston bureau had a very tough time of it, as did a woman economist who had the temerity (and believe me, it took some at this point) to argue that, when it came to spending public monies on waste cleanup, cost-benefit analysis was indispensable and useful.

One measure of this Earth Day gathering’s success, then, is that no one was killed. This was a multicultural assembly. Strains there were, and ruffled feathers (including my own). But the worst that happened was that one white male moderator left the podium in a huff when a woman in the audience wanted to hear more from the panelists and challenged his dogged timekeeping.

September 4, 2012

Conservation Innovators At An Unlikely Time

Filed under: Uncategorized — Tags: , , — admin @ 5:51 pm

They were very different both as men and in what they sought from nature, but they became giants in 20th-century conservation.

Of the many people who contributed to conservation in the 20th century, two stand out, not only for what they did but for how their achievements affected subsequent history. Aldo Leopold (1887-1948) and Sigurd Olson (1899-1982) grew up in the Midwest during an era of rapid population growth and environmental change. The last virgin prairies were put to the plow, and the remaining old-growth timber was logged to fuel industrial and urban expansion. One of the few elements of continuity in the boys’ lives was provided by hunting.

Leopold acquired his lifelong passion for upland bird hunting from his father and grandfather, while Olson developed his obsession with waterfowling pretty much on his own. Years later Olson wrote Leopold that “ducks have become more or less of a religion with me.” This “more or less of a religious feeling” for game and the hunting experience was central to the achievements of both men, for it motivated them to seek ways of perpetuating wildlife and wild places.

Leopold most enjoyed hunting in the company of family and friends. Discussions about the relationship of species to their environment or of the importance of ethics to hunting were integral to his sport. Leopold’s appreciation for the social side of hunting was reflected in his successful effort to establish a continental network of biologists–later called the Wildlife Society–dedicated to the scientific management of game and its ecosystems.

By contrast, Olson felt that solitude was hunting’s greatest satisfaction. His long-term campaign to save the nation’s wilderness areas stemmed from his self-reliance and a constant longing for open spaces.

Both men earned master of science degrees (Leopold in forestry; Olson in ecology) at a time when most people didn’t attend college. But whereas Leopold’s M.S. was a purposeful step toward a 20-year career in the U.S. Forest Service, followed by another 20-year career as a university lecturer in the field of game management that he’d created, Olson wasn’t sure what to do with his M.S. He ultimately took work at Minnesota’s Ely Junior College (where he later became dean) so he could be near his beloved canoe country, straddling the U.S.- Canadian border. There he guided anglers in the summer and hunted ducks in the fall.

Both men were masterful writers. Leopold’s book Game Management (1933) became the first and still defining text on the subject. Olson’s collection of contemplative essays–The Singing Wilderness (1956)–became the banner around which a growing army of wilderness supporters rallied. But whereas Leopold thought only of print as the best means to disseminate ideas, Olson also used motion pictures to reach the greatest number of people with a possible interest in saving the wilderness–a goal he finally achieved in 1964 when President Lyndon Johnson signed the Wilderness Act into law.

Why should we remember Leopold and Olson today? First of all, the best of their books–Leopold’s posthumously published A Sand County Almanac and Round River, as well as Olson’s later Reflections from the North Country and Listening Post–are, perhaps, our culture’s most logical (in the case of Leopold) and deeply felt (in the case of Olson) arguments on behalf of protecting biodiversity.

Olson biographer David Backes compares the two men’s writings to the pronouncements of Biblical prophets: “Where Leopold invokes the God of power and wrath, preaching proper ethical behavior toward the land and prophesying doom if society disobeys, Olson invites his readers to experience the God of love, as made manifest in nature.”

Another reason to remember Leopold and Olson is to rebut those who claim that hunting and conservation are incompatible activities–when just the opposite is true. Nearly all of conservation’s heroes in the past 100 years have been hunters. No other outdoor experience seems to affect its participants with a keener sense of responsibility toward wildlife and wildlife habitat than hunting.

The final and perhaps best reason for remembering Leopold and Olson is to thank them for providing opportunities for so many of our children to combine their love of the outdoors with the possibility of earning a living there. When the two men completed graduate school, farming, ranching, or serving one of the small (and chronically underfunded) governmental resource agencies was about the only chance a young person had to work outdoors.

Today, however, any one of our 50 states employs more biologists than the entire federal government did 75 years ago. Furthermore, jobs in forestry and wildlife management have opened up throughout the private sector. Jobs in the growing field of environmental consultancy may range from a research position with a major timber company to professional advice for small woodlot owners on how to selectively cut and market their trees.

The influence of Aldo Leopold is more obvious than that of Sigurd Olson, who’s best remembered as the poet laureate of the wilderness. Yet Olson’s poetry is as important as Leopold’s science, as can be seen in the fact that more Americans than ever respect the wilderness–and even plants and animals, which were once viewed as pests.

When, for example, the 3M Corporation decided to substitute wildflowers for the fescue lawn surrounding its Minnesota headquarters, it sought the services of a company specializing in prairie regeneration–an idea that didn’t even exist 40 years ago, when many native grasses and flowers were still regarded as weeds. Regardless of where or how a wildlife biologist makes his living today, he owes a tip of his hat to Aid, Leopold–and another to Sigurd Olson.